NBCUniversal‘s Peacock just turned profitable for the first time. And now the company is raising prices for all customers, marking the streamer’s fourth fee increase in four years.
\n\nStarting Aug. 18, Peacock will increase its prices for new and returning customers, and on or after Sept. 17 for current customers (depending on their next billing date).
\n\nThe new pricing is as follows: Peacock Premium (which includes ads) will be $12.99/month, up from $10.99; Peacock Premium Plus will be $19.99/month, a $3 increase from $16.99; and the Peacock Select tier (which includes current and past seasons of NBC and Bravo shows but excludes movies, live sports and Peacock originals) will increase from $7.99 to $8.99/month.
\n\nPeacock most recently raised prices in July 2025, after price increases the two previous years as well. Note that it has company: Virtually every other streaming service has hiked prices in the last two years, including Netflix, HBO Max, Apple TV, Paramount+ and YouTube Premium.
\n\nLaunched in July 2020, the Peacock streaming service turned its first-ever quarterly profit for Q2 2026. Peacock paid subscribers totaled 48 million as of the end of June, with 2 million net additions during the period.
\n\nPeacock Premium and Premium Plus…
Original source: https://variety.com/v/tv/