The streamflation trend continues: Disney is once again asking Disney+ and Hulu subscribers to pay even more for the streaming service.
\n\nDisney+ Premium and Hulu Premium, the plans without ads, are both increasing from $18.99 to $21.49/month, up 13%. The pricing strategy is clearly aimed at pushing consumers toward bundles: The Disney+/Hulu Premium bundle is ticking up two bucks, from $19.99 to $21.99/month, which is nearly half what it would cost if you bought them separately.
\n\nThe ad-supported Disney+ and Hulu (SVOD only) standalone plans are also getting a hike, from $11.99 to $12.49/month. The Disney+ and Hulu (with ads) bundle remains unchanged at $12.99/month — just 50 cents more than each of the services if purchased separately. The company also is raising the price of the Hulu + Live TV packages and Disney+/Hulu bundles that include ESPN Select (see table below).
\n\nThe Disney+ and Hulu price increases are effective Wednesday (Sept. 23) for new subscribers. Existing customers will see the new pricing on their next monthly bill. The higher prices come as Pixar blockbuster “Toy Story 5” debuted on Disney+ on Wednesday.
\n\nMeanwhile, Disney also recently raised the price of the ESPN Unlimited service, which increased from $29.99 to…
Original source: https://variety.com/