Raffaele Annecchino, who over more than 25 years at Paramount/ViacomCBS rose from an early role on the sales side in Madrid to oversee the company’s international operations across Europe, the Middle East, Africa, Latin America and Asia, has died of acute meningitis. He was 55.
\n\nAs CEO of Paramount International, Annecchino played a central role in the company’s transition from traditional broadcasting to digital platforms. He drove the international rollout of Paramount+, supported the global expansion of Pluto TV and championed innovation, digitization and strategic partnerships that positioned the company for long‑term growth.
\n\nAnnecchino, who was widely respected for his strategic vision, played a key role in Paramount’s move into streaming. He was involved in the creation and launch of SkyShowtime, the platform born from an alliance between Paramount and Comcast.
\n\nKnown for his negotiation skills and ability to build long‑term partnerships, Annecchino worked closely with major players across the global media ecosystem, including Sky, Canal+, MultiChoice, Viaplay, Corus, J:COM, Claro and Mediapro, to mention a few.
\n\nHis influence extended across multiple continents. He oversaw the growth of major networks such as MTV, Nickelodeon, BET, Channel 5 in the U.K., Network 10 in Australia, Telefe in Argentina and Chilevisión in…
Original source: https://variety.com/v/tv/