James H. Rosenfield, Sr., a former top CBS executive who helped build the network into a cultural powerhouse, died Sept. 26. He was 97.
\n\nRosenfield spent two decades at CBS, during the years that brought programs like “All in the Family,” “M*A*S*H” and “60 Minutes.”
\n\nRosenfield was born July 18, 1929, in Boston. He attended Roxbury Latin School, where he later served as an alumni trustee. He graduated from Dartmouth College in 1952. While at Dartmouth, he was a student DJ of his own radio show, titled “Rhodes Record Rack.”
\n\nBeginning in the 1960s, Rosenfield rose from account executive in television network sales to president of the CBS Television Network and ultimately executive vice president of the CBS Broadcast Group, where he was responsible for the company’s key operating divisions, including CBS Television Network, CBS News, CBS Entertainment and CBS Sports.
\n\nWilliam S. Paley, founder and chairman of CBS, became an important mentor. He tapped Rosenfield for an early assignment taking responsibility for the company’s sales relationship with Grey Advertising. He retired from CBS in 1985.
\n\nAfter his time at CBS, Rosenfield was chairman and chief executive officer of John Blair Communications, Inc. He later founded JHR & Associates, a…
Original source: https://variety.com/v/tv/
