MS NOW President Talks Beating Fox Using The Influencer Playbook

and why I've wanted to build my career there

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and loved it so much is it is literally

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There is no thing that you can do in TV on your own.

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I don't care how brilliant or great you are,

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if you don't have your 20 to 30 to 40

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Yeah, let me remember the timeline.

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it was right before the midterms in 2022.

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And some folks that I knew and really respected

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And they talked about one of those jobs

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that kinda has a lotta running room

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and it's kinda like a little ambiguous,

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And I thought, Yeah, let's check it out.

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basically all their nonlinear businesses.

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to learn the building and learn the place,

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but also think about what are the missed opportunities

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that we could take advantage of in the next few years.

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because this is driving towards this subscription offering

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those big challenges that you identified

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when you looked at the whole portfolio

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So one of the things that immediately struck me

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So I had worked in other newsrooms.

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I have friends who work in other newsrooms.

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I love the news and love what we do,

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where the audience really sees themselves as fans,

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and fans…

Original source: https://www.wired.com/