Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment
\n\nIf you’re a streaming service lucky enough to have a hit series on your hands, congratulations — now the hard part begins.
\n\nKeeping that series on the air, let alone growing its audience over time, can be a daunting task. But there are data patterns worth taking note of that can be helpful for programmers, according to a new Luminate study, “Release Strategies for Music & TV,” which examines everything from binge vs. weekly distribution to the risks of waiting too long between seasons.
\n\nLISTEN to the full conversation on Variety’s “Strictly Business” podcast
\n\n“It’s not as simple as just the longer the break, the more viewership declines,” said the report’s author, Luminate analyst Tyler Aquilina, on the latest episode of the Variety “Strictly Business” podcast. “The correlation is not that straightforward. But based on estimated full-season views, if you take a long break, you will most likely see a drop in viewership.”
\n\nAquilina cited examples including Netflix’s “Wednesday,” which took almost three years to return after a successful rookie season, only to drop nearly 60% upon its return. Another prominent series, Prime Video’s…
Original source: https://variety.com/v/tv/