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\n\nPoppi co-founder Allison Ellsworth knows what you’re thinking: Why would she start another beverage brand after a wildly successful $1.95 billion exit last year? She jokes that she could have retired, but she saw a need her expertise could fill, and she wanted to disrupt the hydration market the same way Poppi redefined how people think of soda.
\n\nMeet Jetty, which makes its official debut today on its website, Amazon and Target, as well as in Whole Foods stores nationwide. It sells ready-to-drink bottles and ready-to-mix electrolyte powders, but it’s not a sports drink, and it’s not that sodium-heavy stuff made for athletes.
\n\n“When we started looking at it, we realized that hydration products are made for extremes. They’re for sports and they’re so intense — there was nothing for just simply living,” says Ellsworth, who is the brand’s co-founder and chief brand officer alongside Stephen Ellsworth, her husband, as co-founder and CEO. “We formulated Jetty as close to coconut water — nature’s hydration — as possible without that crazy coconut water taste.”
\n\nRight before it…
Original source: https://www.nbcnews.com/health