Korea’s DRX Corp. and PT Nuon Digital Indonesia signed a strategic partnership in Jakarta to expand gaming and entertainment ties between Indonesia and Korea, starting with an entertainment festival called DRX Homefront Indonesia and a joint game publishing initiative between the two countries.
\n\nThe agreement pairs DRX’s esports, content production and fan engagement experience with Nuon’s local distribution network, creator relationships and knowledge of the Indonesian market. The two companies plan to start by exploring three areas: live entertainment, game publishing and talent development.
\n\nIndonesia’s population of more than 280 million, its mobile-first consumer base and its appetite for Korean entertainment make it a market both companies pointed to directly in unveiling the deal.
\n\n“Indonesia is an important market for the future of entertainment in Asia,” said Can Yang, CEO of DRX. “Success in this market requires more than bringing an international brand to local audiences. It requires the right local knowledge, relationships and execution. Working with Nuon gives us the opportunity to develop experiences that reflect what Indonesian audiences want while creating stronger connections with Korea’s entertainment industry.”
\n\nThe companies will explore developing DRX Homefront Indonesia as a flagship festival in Jakarta built around gaming and entertainment, drawing in…
Original source: https://variety.com/