The strategic partnership is dedicated to developing Brazilian-born non-scripted entertainment brands with global potential, allowing co-development from the very beginning
\n\nBrazilian media behemoth Globo and Endemol Shine Brasil, part of Banijay Latin America, have forged a non-scripted IP strategic partnership to develop and produce a next generation of franchises from Brazil, with the aim of jointly crafting original IP with global appeal, as well as of course local relevance.
\n\nThe ambitious pact will further the partners’ previous collaborative efforts, which has produced the likes of such mega hits as “Big Brother Brasil,” “No Limite” (“Survivor”),” “The Masked Singer,” “Dança dos Famosos” (“Dance of the Famous”) and “The Wall,” among others. Both companies will have a hefty presence at Mipcom.
\n\nGlobo’s proven ability to create and produce Brazilian content that reaches and engages more than 70 million people daily, combined with Endemol Shine Brasil’s knowhow and access to the global reach of parent company Banijay Entertainment, makes this a formidable pairing.
\n\nSaid Nani Freitas, CEO of Endemol Shine Brasil: “Our partnership with Globo goes back many years, all the way to Endemol’s arrival in Brazil. The combination of our expertise creates a highly powerful environment for developing culture-defining entertainment. That is…
Original source: https://variety.com/v/tv/