Microdramas compete for attention in crowded mobile feeds, but a strong opening hook does not always need a dramatic twist, İlkin Kavukcu, founder and CEO of Turkish studio İki Dakika Creative House, said at a Taiwan Creative Content Fest (TCCF) session on microdramas in Taipei.
\n\nKavukcu said her studio looks for moments of emotional recognition that might prompt viewers to stop scrolling and see something of their own lives in a story. Audience sharing, she said, is one sign that a series has connected. İki Dakika distributes its work on TikTok, Instagram and YouTube, aiming to build longer-running stories around characters rather than relying on a succession of one-off plot twists.
\n\nKavukcu also described a business model that brings brands into the creation of a story world, giving them a role in shaping the fictional world and its economic model rather than simply placing a product in an episode. İki Dakika has worked with around 30 local and global brands, she said, and is developing co-productions with Italy, a choice she linked to shared cultural themes such as family and tradition.
\n\nSawamura Naomichi, CEO of emole Inc. and founder of Japanese short-form drama platform Bump, outlined four popular genres in…
Original source: https://variety.com/v/tv/