COL Group, Virtue Asia and V47 Entertainment have unveiled Inside Microdramas, billed as the first upfront event built around microdramas and the broader vertical entertainment business.
\n\nThe event will take place in Singapore on Oct. 27.
\n\nThe initiative is expected to draw senior executives from entertainment, advertising, tech, platforms and consumer brands.
\n\nInside Microdramas draws a distinction between microdrama, defined as a specific short-form, serialized storytelling format, and vertical entertainment, a broader term spanning scripted series, reality and factual programming, creator-driven content, interactive narratives, commerce tie-ins and branded IP, all shaped for how audiences watch on phones.
\n\n“Microdramas are not the entire story. They are the first signal of a much bigger shift in how entertainment is created, distributed, funded and consumed,” said Timothy Oh, general manager, international, at COL Group. “Inside Microdramas is designed to move the conversation beyond the format itself and explore the wider vertical entertainment economy emerging around it. It will also give brands the opportunity to participate much earlier, not simply as advertisers, but as partners in building the next generation of entertainment IP.”
\n\n“The next evolution of branded entertainment will not come from placing brands into stories after they have already been developed. It…
Original source: https://variety.com/v/tv/