Games company Ubisoft has landed on a name for what it has been calling “Creative House 2,” led by general manager Christoph Hartmann, the former head of Amazon Games who recently joined the team.
\n\nThe group is being named Massive Entertainment, adopting the name of Ubisoft’s Sweden-based studio that has been part of the company since 2008. Massive Entertainment is the global label for titles including Tom Clancy’s “The Division,” “Ghost Recon” and “Splinter Cell,” alongside new original IP including “March of Giants,” a multiplayer online battle arena game Ubisoft acquired from Amazon (where it was previously developed by Hartmann and his team).
\n\nEffective Wednesday (Sept. 30), development teams responsible for these franchises in Montréal, Paris, Sweden and Toronto will operate under the Massive Entertainment brand.
\n\n“Massive Entertainment has always been defined by passion, ambition and incredible talent, and our focus now is on what comes next,” Hartmann said in a statement. “Bringing our teams together under one identity gives us the opportunity to combine the creative energy and expertise across Montréal, Paris, Sweden and Toronto to shape the next generation of these iconic franchises, create new games and IPs, and push our craft and technology forward.”
\n\nMassive Entertainment remains…
Original source: https://variety.com/