Xbox is launching a new division that will house its film and television, consumer products, strategic partnerships and live experiences businesses.
\n\nNamed XP (a play on “experience points” in gamer lingo), the entertainment division will be led by Kayleen Walters, the current president of Xbox’s “Minecraft” studio Mojang and executive producer of “A Minecraft Movie,” who will now shift into the role of president of XP.
\n\nPer Xbox CEO Asha Sharma, at XP, Walters will lead a team focused on building out entertainment and experiences based on Xbox’s video game franchises, including “Minecraft,” “Call of Duty,” “Fallout,” “Warcraft,” “Gears of War,” “Candy Crush,” “Diablo,” “Forza,” “The Elder Scrolls” and “Halo.”
\n\nAccording to Xbox chief strategy officer Matthew Ball, the new vision “brings together capabilities that have existed across various teams at Xbox for years and aligns them behind a shared mission: helping our franchises reach more people, create deeper connections with players and new fans, and unlock new opportunities for these fandoms to grow around the world.”
\n\nAs outlined by Ball in a memo to staff Thursday, XP’s four investment areas include:
\n\n“XP was created from a simple but powerful belief: the world’s most beloved gaming franchises have an opportunity…
Original source: https://variety.com/v/tv/