MipJunior, the kids & famiy prolog to Mipcom, kicked off Saturday with Ampere Analysis’ Cyrine Amor delivering a sobering analysis of kids content market challenges, which took in downsized orders from streamers
\n\nThe major problem for so many kids content producers these days is getting their series financed. Many are now at Mipcom, the world’s biggest annual TV confab set to take place from Monday in Cannes, the same French Riviera city that hosts the legendary film festival.
\n\nProceedings kicked off Saturday with MipJunior, the kids & family prolog to Mipcom proper.
\n\nIn a brief but bracing scene-setting snapshot of the 2026 kids content market which helped kick off MipJunior proceedings, Ampere Analysis Senior Research Manager Cyrine Amor unveiled ss part of a broad bgger picture survey the plummet in streamer orders over just the last four years, and why.
\n\nLast decade, new streaming services were hailed as the great hope for the kids & family entertainment industry. Parents will not want to pull a service providing their kids’ favorite TV shows; kids love repeated viewing, the arguments went.
\n\n10 years later, streaming service first run orders have fallen fast. SVOD services’ Kids TV orders plunged from 196 over 12…
Original source: https://variety.com/v/tv/