As U.S. politicians on both sides of the aisle have taken aim at the growing cost and complexity for Americans to watch their favorite sports teams on streaming services, three of the industry’s biggest streamers — Netflix, Amazon and YouTube — have formed a new Washington, D.C.-based lobbying group to push back.
\n\nThe Streaming Access and Choice Alliance (SACA), which was announced Monday, will “promote high-quality and high-value entertainment experiences for consumers.” The group was founded by Amazon, Netflix and YouTube and is led by TechNet, a tech-industry trade group that has 106 member companies.
\n\nSACA “advocates for technology-neutral policies that encourage innovation in entertainment — enabling streaming services to invest in a wide range of programming, including live sports,” the alliance said in a statement. On its newly launched website, the group says, “Streaming plays a central role in bringing sports programming to wider, more diverse audiences across the country. Streaming provides multi-game viewing options, analytics-focused feeds, creator-hosted companion shows, and more — all contributing to a high-quality and personalized experience.”
\n\nAccording to SACA’s founders, the volume of sports content on major global subscription streaming services has increased by 52% since January 2024.
\n\nLobbying efforts for the Streaming Access…
Original source: https://variety.com/