During a panel discussion at MipJunior in Cannes on Sunday, Ayo Davis, president of Disney’s Kids & Family division, reflected on how the studio was responding to the disruption in viewing habits among younger viewers, including working with some of the same creators who are contributing to that disruption.
\n\n“I think we can all probably acknowledge that there’s been a lot of disruption, especially in the kids space,” Davis said. “We talk about it a lot. Kids are watching anything and everything. I experience it in my own home with a 12 year old. I like to say, they’re watching everything from ‘Bluey’ to ‘Squid Game.’ So it was clear that we had to activate quickly. This audience is really important to us. We had to step outside of ourselves and take a look at how we were approaching our strategy.”
\n\nShe added, “So what did that mean? It meant looking at how we told stories with our beloved franchises, how we were connecting with our audience around originals, how we were actually connecting with our audience through new formats, and taking a look at how our content showed up across our platforms – we couldn’t do it the same…
Original source: https://variety.com/v/tv/