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Twitch creators push back against Amazon using their content to train AI

By · · Updated August 14, 2026

Twitch creators push back against Amazon using their content to train AI

A Twitch executive said its parent company chose not to make the program opt-in because “nobody would opt in.”

Visitors play video-games on computers.
Visitors play video-games on computers during TwitchCon Europe in Rotterdam, the Netherlands, in 2024. Levin Den Boer / ANP / AFP via Getty Images file

Twitch had a simple justification for letting its parent company, Amazon, use streamers’ content to train generative AI by default.

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Original source: https://www.nbcnews.com/

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