While Watches and Wonders every April is undoubtedly the watch world's main event of the year, Geneva Watch Days—which inauspiciously launched in 2020, the year Covid was declared a pandemic—is now establishing itself as a serious follow-up. Big brands can hold back key releases and gain valuable space to shout about new pieces away from the horological hubbub of W&W.
\n\nA second bite of the marketing apple in the latter half of the year seems like a good idea, as Swiss watch exports declined again in 2025 after a drop in 2024. However, despite America's tariff seesaw, the US is still by far the single largest market for Swiss watches. And, more positively for watch fans, signs suggest the industry downturn could be over.
\n\nHere are WIRED's picks of the best watches that dropped this week.
\n\nInspired by the 1960s Breitling Navitimer 806 Mk5 worn by none other than Miles Davis, this manual-wind B09 with a display caseback takes cues from the original beyond the manual winding: the Twin Jet logo, reverse-panda dial, faux-aged cream-colored lume, and the original 41-mm dimensions. The pitch is that you get what made the 806 Mk5 great but with a modern overhaul. This model…
Original source: https://www.wired.com/