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\n\nSpike Lee, LeBron James and Mick Jagger have all been spotted in Morgenthal Frederics eyewear, helping make the century-old New York label a favorite among celebrities. Now, the luxury eyewear house is getting a refresh courtesy of John Juniper and Jeff Solorio, the design duo who founded DITA and helped turn high-end spectacles into a fashion category of their own.
\n\nTheir debut Fall/Winter 2026 collection, launching Oct. 15, brings a new design direction to a brand best known for its handcrafted buffalo horn frames. The lineup expands on Morgenthal Frederics’ Japanese acetate and titanium offerings, with sculptural silhouettes, intricate metalwork and subtle new signatures, including purple temple tips.
\n\nThe appointment brings two familiar names in luxury eyewear to one of the category’s oldest players. Childhood friends who founded DITA in Los Angeles in the mid-1990s, Juniper and Solorio built the label around Japanese craftsmanship and vintage-inspired silhouettes. Their influence eventually extended into the designer eyewear business, most notably through DITA’s collaboration with Thom Browne, which launched in 2011.
\n\nMorgenthal’s history, meanwhile, dates back to 1913, when it began as…
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