Sony Pictures Television hired Lauren Glaubach, a former YouTube and Pinterest content exec, in the newly created role of executive vice president, distribution, digital and social platforms.
\n\nGlaubach will head up Sony Pictures Entertainment’s continued expansion across YouTube and other digital platforms, reporting to Jason Spivak and Paul Littmann, presidents of distribution and networks at SPT. She’s tasked with unlocking “new opportunities” for the company’s film and television library and “maximizing” the value of its IP, Sony Pictures Television said.
\n\nGlaubach joins the company as Sony Pictures Television has stepped up efforts to boost revenue from digital platforms. Recent initiatives include the announcement of “Jeopardy! YouTube Edition Volume 2”; the launch of “Reading Rainbow” on YouTube; and a newly announced partnership with Prof. Brian Cox, a professor of particle physics at the University of Manchester, to develop premium original content for digital audiences.
\n\n“Lauren has spent her career working at the intersection of content, platforms, and audiences, and has a proven track record of building and growing digital businesses,” Spivak and Littmann said in a joint statement. “We’re very pleased to have her join SPT and are excited about what we can accomplish together.”
\n\nGlaubach most recently was at Pinterest…
Original source: https://variety.com/v/tv/