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Agents and Indie Producers Argue Incentives Alone Won’t Fix Hollywood’s Ills

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A coalition hopes to build on momentum behind a U.S. tax incentive to restore a version of 'fin-syn' rules

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It doesn’t mean much to anyone under 45, but for older folks in Hollywood, the term “fin-syn” evokes a golden age of mansions, yacht parties and cutting-edge TV.

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The FCC’s “financial interest and syndication” rules forced TV networks to buy shows from superproducers like Norman Lear and Grant Tinker rather than making them in-house. And ever since the FCC did away with fin-syn 30 years ago, producers and agents have been longing for its return.

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Now, with momentum building behind a U.S. film incentive, they are hoping the moment is ripe to recreate fin-syn for the streaming era. They argue it would bring a jolt of creativity and a spirit of enterprise to a business stuck in a creative slump.

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The major agencies — WME, CAA and UTA — announced last week that they are forming a coalition with production companies including Imagine Entertainment and Legendary to push for legislation that would force streamers to buy at least 50% of their original content from independent producers. The legislation would also limit the length of licensing terms, reviving secondary markets that have…

Original source: https://variety.com/v/tv/

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