The multi-faceted three-year investment plan encompasses programming, live sports streaming, digital store expansions and local creative infrastructure across Mexico, Brazil, Argentina, Colombia and Chile
\n\nPrime Video has unveiled a landmark $2 billion-plus investment plan in Latin American entertainment spanning 2027 to 2030 in a concerted bid to increase viewership and engagement.
\n\nThe move comes in what is considered the second fastest growing region for streaming in the world, with Netflix the clear frontrunner.
\n\nAt an inaugural showcase event in Mexico City led by top execs, the streaming giant announced a massive commitment that entails doubling its original local programming by 2030, expanding its live sports coverage, digital stores and local creative infrastructure across Mexico, Brazil, Argentina, Colombia and Chile.
\n\nIt also plans to grow third-party streaming subscriptions, rentals and purchases to six new territories – Costa Rica, Dominican Republic, Guatemala, Paraguay, Peru and Argentina – which will not require a Prime membership to purchase or subscribe.
\n\nFurthermore, it is also investing in behind-the-camera crew training via programs like “Brasil no Set” and a new physical/post-production skills initiative with Mexico’s SAE Institute.
\n\n“What’s happening in Latin America right now is extraordinary — the talent, the stories, the audiences. Today we’re matching…
Original source: https://variety.com/v/tv/