Speaking at the Iberseries & Platino Industria conference, Pedro Pina, YouTube VP for Europe, the Middle East and Africa, regaled a full house with a striking presentation that traced the evolution of YouTube to the powerhouse platform it has now become after 20 years.
\n\nHe showed milestones that marked its progress, from the first viral video of baby Charlie biting his brother’s finger, to the cultural impact of Susan Boyle and her powerful rendition of “I Dreamed a Dream” from the musical “Les Misérables” to South Korea’s “Gangnam Style,” the first of its kind to make a trans-national impact despite being in Korean.
\n\nSusan Boyle’s audition only aired on Britain’s Got Talent but it kept getting uploaded despite the many times they took it down to honor the broadcaster’s request, he related. “The most interesting thing is that the broadcasters all of a sudden found out that, hang on, there’s something about fandom that is important. Fans love content and they kept going back to Britain’s Got Talent because they were in love with videos like that. So, this was the first time the overall broadcaster industry understood that it should be working with YouTube because it helped build a…
Original source: https://variety.com/v/tv/