Speaking at the Iberseries & Platino Industria conference in Madrid, Amazon MGM execs Javiera Balmaceda and Nicole Morganti offered a candid look at how the streamer decides which non-English language projects to back, pointing to “Zeta” in Spain and “Venganza” in Mexico as examples of taking bigger swings in genre.
\n\nThe two executives said Amazon’s international teams are in frequent creative contact, sharing scripts, casting ideas and talent. “We share talent globally — actors, creators, writers and authors,” said Morganti, Prime Video head of international originals, Italy & Southern Europe.
\n\nThe real work, however, comes when a project needs to be sold internally.
\n\nMorganti said “Zeta,” an espionage actioner starring Mario Casas and produced by Pablo Isla’s Fonte Films, was a chance to prove that Spain could deliver a big action movie with a distinctly Spanish identity. “Spain has a strong ability to make action,” she said, noting that the film also benefited from its mix of action, family and emotion. The movie ranked among Amazon Prime Video most watched Global Top Ten hits earlier this year.
\n\nBalmaceda, head of international originals, Latin America, Canada and Australia for Prime Video & Amazon MGM Studios, described “Venganza” as a similar bet…
Original source: https://variety.com/v/tv/