NBCUniversal‘s Peacock launched a limited new membership program in a beta test with a variety of perks — aimed at keeping them from flying the coop as streaming subscribers, as well as driving incremental revenue from marketing pacts.
\n\nThe test of Peacock’s membership program is available initially to a limited, “randomly selected” group of Peacock Premium and Premium Plus subscribers, according to NBCU. “Through a mix of NBCUniversal benefits, partner offers and exclusive experiences, the program will recognize and reward Peacock subscribers, deliver added value, and create deeper connections to the fandoms that power NBCUniversal,” the company said.
\n\nNBCU’s test of the Peacock rewards program follows similar efforts by other streamers, including Disney+ Perks, which offers customers an array of different promotional offers and discounts.
\n\nLaunched in July 2020, the Peacock streaming service turned its first-ever quarterly profit for Q2 2026. Peacock paid subscribers totaled 48 million as of the end of June, with 2 million net additions during the period.
\n\nAs Peacock continues to test and evolve the program, NBCU said, additional rewards are expected to be added over time, including Universal Parks perks and experiences, NBCU content previews and early access to NBCU live events.
\n\nOn a recent…
Original source: https://variety.com/v/tv/