It's been five years since James Bond was on the silver screen in No Time to Die. For fans of the secret agent, the wait has been arduous, made even harder by the fact that Amazon, which now owns the franchise, still hasn't chosen a successor to Daniel Craig, let alone started filming Bond's resurrection.
\n\nBut if it's seemed like a long haul for fans, just think how it has felt for Omega, which counts on a steady stream of Bond action to regularly inject lots of lovely cash into the company via watch releases linked directly to the films. Omega's last official Bond film tie-in watch was the titanium No Time to Die Seamaster prematurely launched back in 2019, ahead of the film’s then Covid-delayed release in 2021.
\n\nConsidering that Swatch Group’s net profit collapsed by almost 90 percent to $32 million in 2025 (though, thankfully, things look rosier so far this year), we shouldn't be surprised that Omega isn't bothering to wait for Jeff Bezos to put his white cat down and proceed with world domination. As there's no new Bond or Bond film to work with, Omega has decided to launch 007-themed watches anyway—not just one, but…
Original source: https://www.wired.com/