Initial test of feature will be available on select smart televisions in the U.S.
\n\nNetflix, which has seen viewer engagement slide in recent quarters, is turning to AI for a new feature aimed at spurring users to find something new to watch.
\n\nThe company on Tuesday (Nov. 3) is debuting AI Discover, a new feature on the Netflix TV app, initially to a limited number of subscribers in the U.S. In the first iteration of the new AI-based tool, you are prompted to explore content based on preset themes (such as “Something Light,” “Scare Me,” “Workplace Comedy Favorites,” “Family Movie Night,” “Quick Watches,” “Family Scandal Sagas” or “Royal Court Intrigue”). The recommended titles are produced in real time, according to Netflix, based on a user’s viewing history and preferences as well as what’s trending on the platform.
\n\nThe streamer will begin rolling out AI Discover in the U.S. to customers who use Netflix in English on supported smart TVs. If you have access to it, you will see a “Discover” tab with a red gem-shaped icon and a “New” label in the top navigation bar on your TV. The company plans to expand the feature to more regions and customers…
Original source: https://variety.com/v/tv/