Taiwanese companies laid out how original stories can grow from books into stage plays, series, fragrances and even travel itineraries at a Taiwan Creative Content Fest (TCCF) session on cross-sector intellectual property in Taipei.
\n\n“The original intention behind developing IP is for the industry to thrive together, so everyone can make money,” said Mimi Wang, COO of Taiwanese IP development company IPis Innovation.
\n\nWang said the approach was partly modeled on South Korea, where IP adaptation began 30 years ago. “Policies brought in industries such as fashion and electronics to collaborate and invest in developing cultural products. That was also the origin of the Korean Wave,” she said.
\n\nIPis often starts with books, which Wang said offer a cheaper way to find stories that already have readers. A stage production can then test audience demand through ticket sales before the company moves into screen adaptations and related products.
\n\nThe company’s stage play “Marital Lost Love” is based on a book by psychiatrist Deng Hui-wen. After three runs that Wang said sold out, IPis extended the project with a podcast and two fragrances tied to the production.
\n\nIts series project “Do You Still Love Me?” was developed from a novel written…
Original source: https://variety.com/v/tv/