blog trackingweb statistics ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster…

ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump

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U.K. broadcaster ITV‘s CEO Carolyn McCall said the broadcaster’s sale of its Media & Entertainment business to Sky is “progressing as planned,” even as weaker advertiser demand forced the U.K. company to cut £25 million ($33.4 million) from its fourth-quarter content spend.

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The deal, which covers ITV’s channels and its ITVX streamer, would leave the company as a standalone global content group built around ITV Studios, the producer of “The Gentlemen” and “Line of Duty.” Comcast-owned Sky agreed in July to pay £1.6 billion ($2.1 billion) for the business, and ITV still expects it to close in the second half of 2027. On Nov. 4, U.K. Culture Secretary Lisa Nandy issued a Public Interest Intervention Notice on the takeover, as Variety reported, opening the way for the Competition and Markets Authority and media regulator Ofcom to examine it and report back to her.

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“This is an expected and important milestone in the regulatory review process, and we are pleased that it is moving at pace,” McCall said.

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The business ITV is selling is also the one under pressure. The company now expects total advertising revenue to drop by around 5%–10% in the last three months of 2026 and by roughly…

Original source: https://variety.com/v/tv/

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