Spending on video content in seven major markets across Asia is expected to climb to $15.1 billion in 2026, according to Media Partners Asia‘s “Asia Video Content Dynamics 2026” report. Streaming and local film account for nearly all new spending as television budgets shrink.
\n\nThe study covers India, Indonesia, Korea, Malaysia, the Philippines, Thailand and Vietnam. MPA puts 2025 spending across the seven markets at $14.8 billion and projects it will reach $15.4 billion by 2031.
\n\nTelevision still takes about 60% of the total, against 30% for online video and 10% for film. Korea, at $6.9 billion, and India, at $5 billion, together made up roughly 80% of 2025 investment.
\n\n“The viewership data shows demand is intact. Premium VOD engagement continues to grow across India, Korea and Southeast Asia, streaming now leads content investment in India, and local stories are winning at the box office from Hanoi to Jakarta and Mumbai. This is a story of reallocation rather than retreat as capital moves toward streaming and local film, where both audiences and returns are growing,” said Myat Pan Phyu, an analyst at MPA.
\n\nThe money picture is less rosy. The region’s media businesses have big audiences and plenty of creative…
Original source: https://variety.com/v/tv/