Hasbro is debuting its third Peppa Pig Play Cafe location in October this month, Variety has learned exclusively, adding one more fixed attraction to the company’s growing list of in-person experiences around the globe.
\n\nOpening in October in Suzhou, China, the third Peppa Pig Play Café in the region “brings the beloved preschool brand to life through immersive themed dining, interactive play experiences and character encounters,” per Hasbro. “Designed for young fans and their families, the destination features attractions, themed food offerings and opportunities to step into Peppa’s world through play and live experiences.”
\n\n“There’s always tweaks to make to everything, but as a whole, Peppa Pig Play Cafe has just been a great success for us,” Matt Proulx, Hasbro’s senior vice president of global experiences, partnerships and music, tells Variety. “What’s really important for us is that now we get into this rinse and repeat mode and you start to see after the first location, going into the second location, OK, what are your truths and what are the things that you need to be able to to rejigger? And I think what has been really interesting about this experience is that it provides that great play for that…
Original source: https://variety.com/v/tv/