Harnessing its might with a merged All3 Media for the first time at a market, Banijay Entertainment hits Mipcom 2026 with the biggest presence of any company in the world, with its stand in front of the steps of the Palais des Festivals now rebaptized Banijay House, and a formidable combined lineup.
\n\nOne example of that: Banijay’s format franchises now offer “The Traitors,” “Survivor,” “Fear Factor” and “The Circle” under one roof. Former All3Media titles impact every sales category from “Maya” in premium scripted to a bevy of Studio Lambert titles, “Midsomer Murders” and “The Assassin” in returning favorites, two Lion TV docs in factual and its “Legends” in Netflix shows.
\n\nIn other developments, Banijay will present what it describes as “highly anticipated premium scripted staples and versatile next-gen formats,” the first led by BBC One legal thriller “Reputation,” starring Naomie Harris and Christina Hendricks, and U.K. high-stakes thriller” “Maya” also headed by Tobias Menzies (“Outlander”) and marking one of the latest incursions by Starz into U.K. drama.
\n\nAccording to Plum Research, a stunning 90% of views and 75% of titles viewed on streaming services takes place on the long tail. Potential evergreens from Banijay to be shopped at Mipcom…
Original source: https://variety.com/v/tv/
