Indian devotional film “Hanuman Ansh” has grossed more than $3.5 million outside its home territory since Hombale Films took it to international audiences, and the company behind the blockbuster “K.G.F” and “Kantara” franchises has now detailed how it engineered the run.
\n\nWritten and directed by Vishal Chaturvedi and adapted from his book “Divine Detour: That Changed My Life,” the film follows Lakshman Das, a boy who leaves home after his mother dies, searching for the divine. Years of wandering and meditation later, he becomes the saint Neem Karoli Baba, known to devotees as Maharaj-ji. Shobhinaw Satyaa plays the title role opposite Chandan Anand, with Vihaan Shedge as the teenage Maharaj-ji and Anil Rastogi and Purnima Tiwari in supporting roles. Chaturvedi produced with Ragini Sona, Namrata G. Singh and Anupriya A. Nagar under his Swambhu Media Network banner.
\n\n“Our strategy involved taking ownership of all global territories and collaborating with the biggest local partners in each region to ensure the best possible release footprint. By leveraging the data and learnings from our previous releases like ‘Mahavatar Narsimha,’ we were able to tap into the right locations and cinema chains. This targeted approach has yielded spectacular numbers,” says Hombale Films producer Chaluve…
Original source: https://variety.com/