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Emmys Move to Prime Video in Six-Year, Global Deal Worth Around $15 Million a Year

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Also, TV Academy chair Cris Abrego confirms that its merger with the National Academy of TV Arts & Sciences could happen by mid-2027

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The Television Academy made it official on Tuesday morning: The Emmys are tossing the wheel and heading to the stream. Amazon’s Prime Video streamer has struck a six-year deal with the org to take over the Primetime Emmys telecast effective next year.

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Terms of the deal weren’t revealed, but Prime Video is believed to be paying a license fee of around $15 million for global rights to the Emmys beginning in September 2027, according to sources. Prior to that, the “wheel deal” mix of ABC, NBC, CBS and Fox paid around $8 million to $10 million annually — but that was only for domestic rights.

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“It’s a meaningful investment,” said TV Academy chair Cris Abrego, who didn’t confirm a number but did say it was “definitely an increase” from the previous license fees.

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Mike Hopkins, head of Prime Video and Amazon MGM Studios, also wouldn’t get into specifics on his investment but said he believed it was “a fair deal. We’re comfortable with it. We think it makes sense, particularly when you look at it over a…

Original source: https://variety.com/v/tv/

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