The television industry’s marquee awards show is heading to streaming starting next year.
\n\nAmazon’s Prime Video platform will be the “exclusive global home” of the Emmy Awards for a six-year period starting in 2027, the Academy of Television Arts & Sciences announced Tuesday morning.
\n\n“Television has never been more global, and the Emmys should be a celebration that the world can share,” said Cris Abrego, the chair of the Television Academy. “Now Prime Video audiences in more than 200 countries will be able to experience the Emmys live with no subscription required.”
\n\nThe terms of the deal were not disclosed.
\n\nThe Emmys has been a mainstay of broadcast television for decades, with academy heads following a “Wheel Deal” system that rotated telecast distribution rights among ABC, CBS, Fox and NBC.
\n\nThe move comes nearly a year after the organization behind the Oscars said Hollywood’s top awards show would move to YouTube starting in 2029, after the film academy’s deal with ABC concludes. ABC has aired the Academy Awards since the 1970s.
\n\nNetflix helped inaugurate the trend, scooping up rights to SAG-AFTRA’s Actor Awards in 2024.
\n\nThe deals illustrate streaming’s growing dominance in the television and video ecosystem. In July, 49%…
Original source: https://www.nbcnews.com/business