Automotive enthusiast-centric interactive streaming platform Driven has unveiled its initial original programming slate beginning with “Art of Speed” starring renowned engine builder Tom Nelson.
\n\nFirst announced last December, Driven comes from car-enthusiast co-founders including longtime producer Michael George, “Top Gear USA” host Tanner Foust and “Gran Turismo” actor Emelia Hartford.
\n\nAdditional original series include programs starring automotive talent like Hartford (“Gran Turismo”), Foust (“Top Gear USA”), Ben Collins (“Top Gear”), Ant Anstead (“Wheeler Dealers”), Jenson Button (Formula 1 World Champion), Tom Nelson (renowned car builder), Antron Brown (award-winning drag racer) and more.
\n\nPer Driven, this starting lineup will “anchor a library of content from established and emerging creators, and complement conversations in dedicated communities where enthusiasts can connect, discuss their interests, share projects, and exchange knowledge.”
\n\nDriven unveiled its original series lineup ahead of its upfront presentation to advertisers, which is scheduled for Nov. 3 at SEMA in Las Vegas. According to the company, the platform’s initial beta program has brought in more than 15,000 users over the last few months and “helped shape the platform’s technology, features and community experience, with members continuing to influence its development.”
\n\nThe ad-supported, subscription-free platform is available on iOS, Android, web, Apple TV…
Original source: https://variety.com/v/tv/