For most of the past decade, television’s defining battle was broadcasters versus streamers. Now that divide is breaking down fast, as traditional TV groups – who’ve seen linear advertising and viewing fall – are now keen to collaborate with global streamers to continue financing ambitious content and gain some scale.
\n\nFew deals illustrate the shift better than TF1’s decision to put its channels and AVOD service TF1+ inside Netflix. TF1+ already reaches around 42 million people a month, while TF1 President Rodolphe Belmer said the broadcaster estimates Netflix has roughly 14 million members in France, many of whom increasingly use it as their first destination for television.
\n\n“The more Netflix is growing, the more our addressable market in consequence is shrinking, and the more our ability to amortize our lineup of content and to finance our shows is under stress,” Belmer said. “And evidently, to tackle all that, we had to take the decision to distribute our lineup of content on Netflix to be able to reach Netflix members and advertise our content on the wider possible perimeter of French audiences.”
\n\nBelmer was speaking at the Lumière Summit in Saint-Paul-de-Vence alongside Prime Video executive Andrew Bennett, Globo CEO Paulo Marinho…
Original source: https://variety.com/v/tv/