Step outside Le Palais des Festivals in Cannes this week, where Mipcom is in full swing, and you might do a double take. Because nestled between the conference center and the French Riviera is an exact (well, 90% scale) replica of Paramount Studios’ iconic Bronson Gate.
\n\nThe model arch, affixed via cleverly concealed aluminium and wood scaffolding, is located at the entrance to the studio’s 6,000-square foot exhibition tent at the international content marketplace. “[We’ve had] a lot of comments, a lot of what looks like selfies — people taking photos in front of the gate,” says Lisa Lasarenko, Paramount’s SVP for marketing and creative services, who oversaw the build. “Because it’s a little bit of Hollywood in Cannes.”
\n\nOn either side, the replica gate is bordered by a trompe l’oeil print of the Paramount Studios soundstages emblazoned with posters of some of the big ticket titles the company is selling at this year’s market, which is taking place Oct. 12-15, including “The Angry Birds Movie 3,” the Johnny Depp-led “Ebenezer” and “NCIS: New York.”
\n\n“We wanted to do something different,” Lasarenko says of the project, which took design agency Glow Studios around three weeks to build and ship over…
Original source: https://variety.com/v/tv/