Some people never seem to grow up. A resurgent Toys “R” Us is hoping to take that fact to the bank.
\n\nThe storied chain announced Thursday it was opening 120 standalone Toys “R” Us locations this holiday season. In total, 160 standalone stores will be open in time for Christmas, the company said. The chain is already featured at numerous Macy’s outlets across the country.
\n\nExpect to see many adults and even teens shopping for themselves at these locations, in addition to the usual holiday shopping for kids.
\n\nToy sales among adult-only households have now outpaced households with children for toy sales, growing 16% through June, according to market research group Circana, equivalent to 55% of total toy industry receipts. Toy sales among all adults are growing 25%, only slightly behind the teen group at 33%. Together, teens and adults generated nearly 60% of the industry’s incremental dollar gains in the first half, Circana said.
\n\nThe trends have helped toys see their strongest overall first-half-of-the-year sales in six years. It’s part of a broader trend toward so-called “analog” products in an increasingly digital world.
\n\n“We’re seeing toys increasingly function as hobbies, fandom ecosystems, and social experiences rather than traditional children’s…
Original source: https://www.nbcnews.com/business