As footage of ICE raids, deportations, and protests flooded social media feeds throughout the summer of 2025 and into the following year, Eduardo Maytorena wasn’t sure what his team should do.
\n\nAt the time, Maytorena was the LA station general manager for the broadcasting giant Entravision, which features programming in Spanish and English for Latino audiences. He and his fellow leaders were looking to the company's on-air personalities to say something in support of immigrants, but they realized how high the stakes were and how dangerous the situation was.
\n\n"We just felt really helpless," Maytorena, now Entravision's president of audio, says.
\n\nBut there was one host who could offer Entravision’s audiences solace and speak freely without facing consequences—because it’s an artificially intelligent avatar.
\n\n“Thousands of families who have lived, worked, and contributed to the US for years today face more uncertainty,” Coyotec, an artificial host on LA’s José 97.5 FM, posted in Spanish on Instagram in early February 2026. “Being informed, organizing, and staying alert is key. No one is alone here.”
\n\nAfter debuting with a solo weekend show in September 2025, Coyotec now cohosts the station’s Al Aire y Sin Permiso program alongside human broadcaster Geraldine “GeeGee” Guzman. Coyotec…
Original source: https://www.wired.com/