We are all about to get a very loud wake-up call from T-Mobile.
\n\nThe telecommunications provider, one of the biggest and most colorful advertisers in the U.S., has dispatched actor Bryan Cranston in a new campaign that may surprise those who have grown familiar with its playful spots featuring celebrities such as Billy Bob Thornton, John Travolta, Zach Braff and Donald Faison. In the new spot, Cranston and a rooster named George aim to serve as an alarm clock of sorts, alerting consumers to “T-Mix,” a new wireless plan that lets consumers pick only the features they want ,and comes with perks.
\n\n“Come on sleepyheads, it’s up and at ‘em!” Cranston crows in the ad. “Because there’s been a change in plan!” Meanwhile, he sets about rousing people from hotel rooms, airplane seats and bedrooms.
\n\nIn the commercial, “I represent all the people who need to hear this information,” says Cranston in a recent interview. “Because I was one of them until moments ago.”
\n\nThe 60-second ad debuts during Amazon Prime Video’s “ Thursday Night Football” and will roll out across national broadcast, streaming, cinema, digital, social media platforms, as well as on radio and out-of-home, says Lucy McLellan, executive…
Original source: https://variety.com/v/tv/