Vodka can be used to make everything from an espresso martini to a Moscow Mule. One Super Bowl advertiser hopes people will use the beverage in a bid to make $500,000.
\n\nAfter tapping AI to help craft a 30-second commercial in Super Bowl LX, Svedka Vodka will instead turn to fans and followers and ask them to create the brand’s next Big Game extravaganza. Participants who are 21 years old or older must create a 15-second ad for Svedka Vodka Water, a new cocktail offering, and submit it at biggamecontest.svedka.com between 12:01am ET on November 2, 2026 and 11:59pm ET on December 1 of this year.
\n\n“We are hoping to get quite a few submissions,” says Sara Saunders, group president and chief marketing officer at Sazerac, which distributes Svedka, Buffalo Trace and 1792, among other spirits, during a recent interview. “I do think the dollar value will attract a healthy amount.” In the process, she says, the company expects to spark new rounds of conversation around Svedka, which it acquired in 2024. The AI spot revived Svedka’s old“fembot” adverrusbg character and got people talking about whether artificial intelligence should replace the creativity of Madison Avenue.
\n\nWhile digital outcry about the…
Original source: https://variety.com/v/tv/