The audience that gravitates to games on PlayStation has become notoriously difficult for advertisers to reach. Until now.
\n\nSony Pictures Television on Monday unveiled “Live TV on PS5,” an offering of more than 100 free ad-supported video channels that can all be accessed via the PlayStation 5 console. The service is initially available in the U.S., with Canada expected to follow. Sony expects the package to evolve over time, with new channels, themed programming and live events added as warranted.
\n\nSony, which owns PlayStation, will make the service available via its Bravia television consoles later this year.
\n\nIn some ways, Sony is offering a lifeline to reach a group of consumers who have been among the first to cut the proverbial cord connecting them to traditional TV services. “When you look at sort of the habits and behaviors of this community, they are gaming and engaging with video and they’re probably not showing up in other connected TV environments often,” says Peter Wood, executive vice president of consumer platforms and services at Sony Pictures Entertainment, during a recent interview.
\n\nSony’s FAST forward move is emblematic of a broader shift taking place in the media sector, where the heady days of…
Original source: https://variety.com/v/tv/