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\n\nAt a time when AI has become more pervasive in advertising, a return to traditional techniques can feel like an act of rebellion. Those methods may come with steeper production costs but are proving worthwhile for brands like Prada, whose new hand-drawn holiday campaign has drawn widespread praise online since its debut Wednesday night.
\n\nFor their 2026 holiday campaign, aptly titled “Drawing Prada: Animated by Hand,” the Italian fashion house enlisted veteran Disney animator John Pomeroy to create a hand-drawn winter wonderland starring Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Chen Haoyu and Luther Ford.
\n\nThe campaign, conceived under creative directors Miuccia Prada and Raf Simons, combines live-action photography with traditional pencil-and-paper animation, placing its cast alongside illustrated woodland creatures in a series of whimsical holiday scenes. In one image, Sink encounters a group of mice attempting to carry off a polka-dot Prada loafer, while another features Hawke alongside an animated fox in a snowy forest.
\n\nPomeroy, whose decades-long animation career includes work on Disney’s “Pocahontas,” “Fantasia 2000” and “The Land Before Time,” led a team of artists using…
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