Republicans are swamping House and Senate races with an unprecedented flood of late ad spending as the party tests whether hundreds of millions of dollars can buy it some reprieve from the eroding political environment that’s threatening longtime Republican states and districts.
\n\nSince the start of September, Republicans have made more than $700 million worth of new advertising bookings in congressional races alone, according to an NBC News analysis of data from AdImpact, a political ad-tracking firm. That’s new money on top of what had already been committed to those races in ad reservations made over the summer.
\n\nBy comparison, Democrats booked more than $430 million in new ad reservations across those races last month.
\n\nThe disparity is greatest in the battle for the Senate majority, where almost 7 of every 10 newly booked advertising dollars are coming from Republicans. That’s led by a massive, late investment in the Senate race in Texas, where Democrat James Talarico is threatening a longtime Republican seat and the GOP has poured in almost $150 million in new ad dollars to back up its nominee, Ken Paxton.
\n\nThe gap is smaller in the House, where a bit less than 6 in 10 of those…
Original source: https://www.nbcnews.com/