If you’ve been outside, to the gym, or on a basketball court, there’s a good chance you’ve seen someone wearing Reeboks. The brand has had its fair share of ups and downs, but is riding a wave of increased interest driven by smart business moves like a refocus on sports and lifestyle, alongside a number of high-profile collaborations like the Reebok G-Unit G6 50 Cent.
\n\nFounded in 1958, Reebok has changed hands and gone through multiple iterations. Most recently in 2022, Reebok was sold by Adidas to Authentic Brands Group for over two billion dollars. Since then, it’s reinvigorated its sports lineup, hired Shaquel O’ Neal as president of Reebok basketball, and signed tons of professional athletes across basketball, golf, and tennis to the brand.
\n\nBut what about the shoes? They’re solid. As someone who used to test training and running shoes, the Reebok Floatzig and Reebok Nano X series are excellent performers for the price—I still wear my Nano X4s anytime I’m strength training. Other standouts include the more lifestyle oriented Classic and Club lineups.
\n\nBut given how often you should replace sneakers (hint: often every six months), you should always look for a deal when shopping. That’s why…
Original source: https://www.wired.com/