Prime Day 2026 broke records in June — can Amazon’s fall version of the sale do the same thing next week?

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You’ve definitely heard of Amazon Prime Day even if you’ve never bought something during the event. It’s nearly impossible to avoid: Leading up to the Prime member-exclusive sale, there are commercials about it on YouTube, influencers posting about it on social media, flashy billboards advertising it in Times Square and media outlets (like NBC Selected) telling you everything you need to know about it. At this point, Prime Day is fully embedded in consumer culture — that’s especially impressive considering it’s only been around for about a decade, and it’s not tied to the winter holiday shopping season like Black Friday and Cyber Monday are.

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Ever since its inception, Amazon has scaled Prime Day to record-breaking heights. The event generates billions of dollars in global sales and drives up e-commerce activity across retailers. This year, Prime Day made already made history as Amazon’s most profitable sale ever, even though the retailer made major changes to its format. And with Prime Big Deal Days, a.k.a. October Prime Day, coming up on Oct. 6, the retailer has another…

Original source: https://www.nbcnews.com/health

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