Even people who have been around the block a few times on Madison Avenue find themselves sometimes having to ask for directions.
\n\nThe art and science of promoting goods and services to consumers has grown so complex in recent years that it often seems to require a PhD in data science as well as a significantly wilder-than-usual imagination. So we’ve picked a few from hundreds of marketers and media mavens who are trying their best to make a difference in the business of advertising while balancing the need to be mindful of consumer tastes and insights. They also have to keep an eye on the math behind it all.
\n\nMany of our honorees recently found themselves in the middle of a great challenge, like how to merge two companies known for operating traditional ad agencies, or how to keep old-school candy fresh for the modern youth buying base. The people on our list have demonstrated they weren’t afraid to try something new or challenge long-held conventions. There are lessons to be learned from their accomplishments.
\n\nBrian AlbertManaging director, media partnerships and creative worksYouTube/Google
\n\nThe exec who oversees YouTube’s outreach to Madison Avenue has what many advertisers crave: young viewers and…
Original source: https://variety.com/v/tv/