Arnold Palmer once said that golf was “deceptively simple and endlessly complicated.” Now the PGA Tour hopes to give fans of the links something a little less intense: a good laugh.
\n\n“PGA Tour Alter Ego” a new unscripted sports comedy series co-produced with Peyton Manning’s Omaha Productions, launches Tuesday ahead of the organization’s BMW Championship. Some viewers may be surprised, even tickled, by what they see. The first episode will debut on the PGA Tour YouTube channel and PGATour.com, as well as Omaha Productions’ YouTube and social channels, and shows Wyndham Clark going incognito to test and trick fans and peers. One additional episode will follow, featuring Max Homa.
\n\n“We think we’ve got a generation of really fun PGA Tour stars who are looking to connect and build their brand and their game to try stuff like this out,” says Andy Weitz, PGA Tour’s chief marketing officer, during a recent interview.
\n\nLaughs are only one potential outcome from the golf organization’s push to create such content around its tournaments and events. Executives, says Weitz, have noticed a significant uptick of people playing golf since the coronavirus pandemic and see an opportunity to bring a younger generation of fans under its…
Original source: https://variety.com/v/tv/
