When “Percy Jackson” series stars Walker Scobell, Leah Sava Jeffries and Aryan Simhadri make the trek to Italy’s Lucca Comics and Games Festival in late October – to unveil unseen footage ahead of the Nov. 20 release of Season 3 of “Percy Jackson and the Olympians” – they will travel to a unique geek meet held within the 16th century walls of a medieval Tuscan town that is attended by more than 200,000 fans each year.
\n\nThis massive event dedicated to fandom, cosplay and the whole world of comics, including movies and TV, is the biggest pop culture festival in Europe. Lucca in recent years has reached a level of relevance for Hollywood and the Asian industry that is second to none.
\n\nVariety speaks to Giovanni Cova, who is head of Milan-based entertainment marketing company QMI that leads programming of Lucca’s film and TV strand, about how the event is bolstering its status as an unmissable launching pad at a time when the role of traditional festivals as promotional vehicles is being questioned.
\n\nThis year we are, of course, absolutely delighted to have Disney’s support and to serve as a key stop on a major promotional tour, in this case…
Original source: https://variety.com/v/tv/